| Keyword "Micro Sites" #3 Site Fresh Micro Sites |
Keyword "Dealer Micro Sites" #1 Site Fresh Micro Sites |
| Keyword "Visual Supply Chain" #1 Site TradeFox |
Keyword "ISIC Compliance" #1 Site TradeFox |
| Keyword "Automotive TV Advertising" #2 Site Larry John Wright |
Keyword "Automotive Radio Advertising" #3 Site Larry John Wright |
Pay-Per-Click (PPC)
Advertising
Google AdWords
is our pay-per-click (PPC)
program of choice as Google drives
the most traffic. If you can
only afford one, start with
Google Adwords. PPC marketing
allows you to actively bid on
a desired ad position in search
results. PPC allows you to immediately show up on the first page of Google Sponsored links providing you have the budget to complete. A successful PPC online
marketing campaign must have
a clearly defined strategy with
carefully chosen keywords (search
terms).
We can help you decide if PPC
is right for your situation.
If you have the budget, PPC
combined with search engine
optimization (SEO) absolutely provides
the best results. Pay-per-click
can bring web traffic to your
site quickly while the results
of your SEO ranking campaign
mature. It is always a good idea to start a new site with some PPC advertising since natural rankings can sometimes take some time to appear.
One-time account setup includes the following
activities:
| • |
Market
research and competitive
assessment |
| • |
Keyword research,
analysis and selection
(up to 200 keywords) |
| • |
Budget and pricing
analysis based on
your keyword phrases
|
| • |
Ad group creation
and moving keywords
into appropriate groups. |
|
Monthly plan includes
the following activities:
| • |
Revisions
to bids adding and
removing keywords
(up to 200 keywords) |
| • |
Refinement of landing
pages |
| • |
Monthly reports
and analysis of results |
|
Note: You are responsible
for paying actual account click
fees. Our flat fee is designed
to maximize your return on investment.
This plan is month-to-month.
You can discontinue this service
if you decide it is not benefiting
your bottom line.
Email and
Newsletter Marketing
Email marketing involves the
use of newsletters and mailing
lists to contact your customers
and leads directly. Typically,
we would setup an account with
a mailing list service to deliver
a free report or newsletter
to a visitor who fills in their
name and email address. This
is a potential customer who
you can follow up with in email
every time you run a special
or roll out a new service.
Your customer mailing list
is perhaps your most valuable
long-term asset. Studies show
that a repeat customer is much
easier to market to than new
customers.
Please contact
us to find out more about
our Online Marking solutions.
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